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  • by Lindy Schneider
The best logos are rich with symbolism and truth. They are more than marketing strategies – they are emanations from the soul and tell our stories in so many more ways than words convey. So I chose a dandelion to represent my mark on the world – my soul in colour and line to show you a little more of who I am. I dreamt on it and followed the scatter of seeds on the wind until I understood what the dandelion symbolised for me.

When I was a child the dandelion was a magical wish maker – it still is.

The tiny flowerets that float out on the breeze show us the magic of breath, the basis of all of life.

The spherical nature of the dandelion head is also called a clock, but it represents the multi dimensional non-linear form of time – circles and cycles of the seasons and the natural world.

Dandelion is also a wonderful medicinal herb. Every part of the plant has its use. It cleanses the liver and promotes balance and health. It restores and supports us to live from our essence.

And she is every where.

When the spring comes the ubiquitous dandelion bobs her fragile head in the green spaces of our lives. She shows us how many small things create a whole.

She is life in perpetuity as each seed head releases its growth potential gently supported by its own tiny set of parachute-like wings.

I watch my own children delight in finding a dandelion and blow all the expectations and beauty of childhood into the winds of time.

The colours of the rainbow ripple through my dandelion representing creativity and the diversity of life.

I am also a Leo so the ‘dandy Lion’ feels like a fine expression of my Leonine ways.

If we use the breath to breathe life into our words, we bring meaning to the world.

The dandelion is a symbolic embodiment of what that means to me.





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